MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01913nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210513111446.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210513b |||||||| |||| 00| 0 eng d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
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| International Standard Serial Number |
0965-254X |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MSU |
| Transcribing agency |
MSU |
| Description conventions |
rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Facca, Tina M |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Using discriminant analysis to classify satisfaction data to facilitate planning in a franchise context/ |
| Statement of responsibility, etc. |
Tina M. Facca |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Abingdon: |
| Name of producer, publisher, distributor, manufacturer |
Routledge Taylor and Francis, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2013. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Journal of strategic marketing |
| Volume/sequential designation |
Volume 21 , number 2 , |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Using service-dominant logic as a framework, a process for classification and analysis of satisfaction data is developed with the objective of enabling a franchisor (management) to clearly differentiate between service preferences of franchisees (customers) with the same level of tenure with the organization, yet at substantially different revenue levels. The marketer can subsequently design service offerings that effectively meet the needs of the segment. Using discriminant analysis with satisfaction data, collected with an online survey of US franchisees of a multi-national firm, offers an opportunity to isolate the service preferences that most differentiate performance segments. Franchise marketers can more effectively design programs to meet franchisee needs based on tenure/revenue segments, and create an environment which encourages growth based on the experiences and preferences of higher performers. The contribution is the development of a process for effectively designing service offerings using discriminant analysis with satisfaction data. |
| 650 4# - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Satisfaction |
| 650 4# - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Discriminant analysis |
| 650 4# - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Franchise marketing |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://doi.org/10.1080/0965254X.2012.752400 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Journal Article |