MARC details
| 000 -LEADER |
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| fixed length control field |
02178nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210510121309.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
210510b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
MSU |
| Transcribing agency |
MSU |
| Description conventions |
rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gotsi, Manto |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
Building country image through corporate image: exploring the factors that influence the image transfer / |
| Statement of responsibility, etc. |
created by Manto Gotsi, Carmen Lopez and Constantine Andriopoulos |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Abingdon: |
| Name of producer, publisher, distributor, manufacturer |
Taylor and Francis, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2011- |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
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| Title |
Journal of Strategic Marketing |
| Volume/sequential designation |
Volume 19 , number 3, |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Place branding scholars and practitioners increasingly highlight the influence that corporate image can exert on country image. Yet, there is remarkably little academic research on this image transfer. In this qualitative study, we identify factors that influence the transfer of associations from corporate images to country images through 13 in-depth interviews with place branding experts. Findings reveal six consumer-related (awareness of the corporate brand's country of origin; power of the corporate image; strength of the corporate brand–country association; brand image fit; brand image misfit; strength of industry–country association) and four company-related (extent to which the company plays up or down its country of origin; the company's international and market visibility; number of corporate brands operating in the market) factors that influence this image transfer. Our contribution to the place branding literature is 10 research propositions on the influence that these factors pose in the transfer of associations from corporate brands to countries. We provide country branding managers with guidelines in selecting corporate brands for country branding campaigns and discuss suggestions for future research. |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Country image |
| General subdivision |
Corporate image |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Image transfer |
| General subdivision |
Place branding |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lopez, Carmen |
| Relator term |
author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Andriopoulos, Constantine |
| Relator term |
author |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://doi.org/10.1080/0965254X.2011.581387 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Journal Article |