MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02082nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210510120651.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210510b |||||||| |||| 00| 0 eng d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
|---|
| International Standard Serial Number |
0965-254X |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MSU |
| Transcribing agency |
MSU |
| Description conventions |
rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Xie Yi |
| Relator term |
author |
| 245 1# - TITLE STATEMENT |
|---|
| Title |
How do corporate association influence customer relationship? |
| Remainder of title |
The effects of different types of trust/ |
| Statement of responsibility, etc. |
Yi Xie |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Abingdon: |
| Name of producer, publisher, distributor, manufacturer |
Routledge Taylor and Francis, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2011. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Journal of strategic marketing |
| Volume/sequential designation |
Volume 19 , number 5 , |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This study uses the term of corporate associations to represent all the information that a person holds toward a specific firm, and differentiates two key sub-dimensions of corporate ability associations (CAA) (i.e. product quality and innovative ability) and corporate social responsibility associations (CSRA) (i.e. philanthropic responsibility and ethical responsibility). Further, a conceptual model is proposed to investigate how these associations enhance customer relationship strength through different aspects of trust. According to distinct sources, this study examines competence-based trust, benevolence-based trust, and identity-based trust. A survey on young consumers is conducted focusing on corporate brands providing electronic products in China. Results support most hypotheses. Specifically, CAA can enhance competence-based and benevolence-based trust while having no influence on identity-based trust. CSRA affects relationship strength mainly through non-competence-based trust. Three categories of trust all contribute to enhancing the company–customer relationship, and interestingly identity-based trust is the most effective driver of relationship strength. |
| 650 4# - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Corporate ability associations |
| 650 4# - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Corporate social responsibility associations |
| 650 4# - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Trust |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Peng, Siqing |
| Relator term |
author |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://doi.org/10.1080/0965254X.2011.565882 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Journal Article |