MARC details
| 000 -LEADER |
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| fixed length control field |
02009nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210510120227.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
210510b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
MSU |
| Transcribing agency |
MSU |
| Description conventions |
rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Engelen, Andreas |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
Which department should have more influence on organization-level decisions? A strategy-dependent analysis / |
| Statement of responsibility, etc. |
created by Andreas Engelen |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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| Place of production, publication, distribution, manufacture |
Abingdon: |
| Name of producer, publisher, distributor, manufacturer |
Taylor and Francis, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2011- |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
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| Title |
Journal of Strategic Marketing |
| Volume/sequential designation |
Volume 19 , number 3, |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
An intense debate has arisen on the decreasing influence of marketing departments in firms. The present study addresses this debate, building upon the coalitional view of the firm and the ‘thought world’ concept to shed light on the question concerning which department should have more influence on organization-level decisions, such as the strategic direction of the firm and investments in IT technology. The roles and influence of four major departments – marketing, sales, R&D, and manufacturing – are investigated in terms of how they affect firm performance. Findings indicate that strong marketing and sales departments are important for firms that have a differentiation strategy, while strong R&D departments are beneficial regardless of the strategy type, and a strong manufacturing department is important in firms with a cost leadership focus. Findings also reveal an inverted U-shaped relationship between the dispersion of influence and performance, so a medium level of influence dispersion is the most effective. The study shows the effect of political processes in an organization on performance. Avenues for marketing research are derived. |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Marketing department. |
| General subdivision |
Influence of marketing department |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Coalitional view |
| General subdivision |
Strategy |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://doi.org/10.1080/0965254X.2011.557739 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Journal Article |