MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02068nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210510114557.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
210510b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MSU |
| Transcribing agency |
MSU |
| Description conventions |
rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hong, Soonkwan |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Invested loyalty:the impact of ubiquitous technology on the current loyalty paradigm and the potential revolution / |
| Statement of responsibility, etc. |
Sookwan Hong and Yong J. Wang |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Abingdon: |
| Name of producer, publisher, distributor, manufacturer |
Taylor and Francis, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2011- |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Journal of Strategic Marketing |
| Volume/sequential designation |
Volume 19, number 2 , |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Regarding communication and information technology advance as an impetus that may manipulate even human cognitive process, this study addresses the possibly diminishing hegemony of expectation confirmation process. With sophisticated interactive communication devices, providing virtual experiences, consumers no longer need to undergo the actual contacts with products and services to settle down in relationships because the experiences through ubiquitous technology are near reality. Once customers become able to invest their knowledge and values in the relationships with firms by means of ubiquitous technology that substantiates sensability, outsourceability, and coproduction facilitation, they will start building relational values, such as satisfaction, trust, and commitment. These relational values are expected to lead consumers to a new form of loyalty called invested loyalty. Consequently, plenty of managerial implications and research opportunities are identified. Firms utilizing ubiquitous technology need to ascertain the ease-of-use of the communication method and should be able to accommodate different types and levels of proposals from customers. |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Loyalty |
| General subdivision |
Coproduction |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Ubiquitous technology |
| General subdivision |
Satisfaction |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Trust commitment |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wang, Yong J. |
| Relator term |
author |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://doi.org/10.1080/0965254X.2011.557742 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Journal Article |