MARC details
| 000 -LEADER |
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| fixed length control field |
01954nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210510113736.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
210510b |||||||| |||| 00| 0 eng d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
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| International Standard Serial Number |
0965-254X |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
MSU |
| Transcribing agency |
MSU |
| Description conventions |
rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Burke,Sandra I |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
Competitive positioning strength: |
| Remainder of title |
Market measurement/ |
| Statement of responsibility, etc. |
Sandra I Burke |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Abingdon: |
| Name of producer, publisher, distributor, manufacturer |
Routledge Taylor and Francis, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2011. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Journal of strategic marketing |
| Volume/sequential designation |
Volume 19 , number 5 , |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
A product's competitive position (CP) identifies the segment the product is targeting and the differentiated value proposition it intends to deliver. When a CP is strong, stakeholders understand for whom the product is intended and why, driving choice in the product category. CP strength (CPS) is directly associated with both firm performance and industry health, as industries with high composite CPS across competitive offers should be healthier than similar industries in which low aggregate CPS leads to lack of recognized differentiation and high reliance on price competition. As CPs live in the minds of market stakeholders, the ability to measure CPS in the market is imperative. Yet, while substantial research has investigated the measurement of brand equity (BE), a similar construct, little research has been done so for CPS. This paper highlights the differences between BE and CP and shows empirical evidence that CP and BE are distinct constructs. The paper proposes a model that suggests effects of CP strength on both product performance and industry health; and proposes the development and validation of an instrument to measure CPS. |
| 650 4# - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Competitive positioning |
| 650 4# - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing strategy |
| 650 4# - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand equity |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://doi.org/10.1080/0965254X.2011.581385 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Journal Article |