MARC details
| 000 -LEADER |
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| fixed length control field |
02099nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210325092323.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
210325b ||||| |||| 00| 0 eng d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
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| International Standard Serial Number |
0959-3969 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MSU |
| Language of cataloging |
English |
| Transcribing agency |
MSU |
| Description conventions |
rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rese, Mario |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
Loyalty program types as drivers of customer retention: |
| Remainder of title |
a comparison of stand-alone programs and multi-vendor loyalty programs through the lens of transaction cost economics |
| Statement of responsibility, etc. |
created by Mario Rese |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Oxfordshire |
| Name of producer, publisher, distributor, manufacturer |
Taylor and Francis |
| Date of production, publication, distribution, manufacture, or copyright notice |
2013 |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
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| Title |
The International Review of Retail, Distribution and Consumer Research |
| Volume/sequential designation |
Volume 23, number 3, |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Loyalty programs have enjoyed a steady increase in popularity, particularly in retailing. Past research has explored whether the membership in a loyalty program affects important customer outcomes. However, none of the previous contributions has differentiated between the effects of different loyalty program types on customer retention. This paper intends to fill this research gap by focusing on the question whether different types of loyalty programs, i.e. multi-vendor loyalty programs (MVLP) or stand-alone programs (SAPs) are most effective in retaining customers. Based on a transaction cost theoretic analysis of benefits generated by the two types of programs, two empirical studies are conducted in the retail sector. Our results clearly indicate that a higher level of customer retention cannot be achieved by joining an MVLP, but by setting up an SAP. It is, however, possible to win new customers through joining an MVLP which does not seem feasible through setting up an SAP. |
| 650 4# - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Loyalty programs |
| 650 4# - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Multi-vendor loyalty program |
| 650 4# - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Stand-alone programs |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hundertmark, Annika |
| Relator term |
author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schimmelpfennig, Heiko |
| Relator term |
author |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schons, Laura Marie |
| Relator term |
author |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://doi.org/10.1080/09593969.2013.775957 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Journal Article |