MARC details
| 000 -LEADER |
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| fixed length control field |
02546nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210324102546.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
210324b ||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
MSU |
| Transcribing agency |
MSU |
| Description conventions |
rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Yavertz , Iris Vilnai |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
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| Title |
Cutting through the cluster: purchase intentions as a function of packaging instrumentality, aesthetics, and symbolism / |
| Statement of responsibility, etc. |
created by Iris Vilnai- Yavetz |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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| Place of production, publication, distribution, manufacture |
Oxfordshire: |
| Name of producer, publisher, distributor, manufacturer |
Taylor and Francis |
| Date of production, publication, distribution, manufacture, or copyright notice |
2013 |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
The international review of retail, distribution and consumer research |
| Volume/sequential designation |
Volume 23 , number 4 , |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
This study contributes to the theoretical understanding of the impact of packaging in marketing, and confirms the importance of perceived instrumentality, aesthetics, and symbolism in this process. This study examined two types of packaging used by a firm that makes chilled meals. One package had a transparent cover showing the food inside and the other had an opaque wrapper showing a picture of the food. Sales for the product with the transparent cover were 30% lower than for the same product packaged in the opaque wrapper. An experimental study examined the effects of packaging on buying intentions. Supermarket shoppers (n = 100) were shown the same product in one of the two packages and answered a survey about the mediating variables: perceived instrumentality, aesthetics, and symbolism, and the dependent variable, purchase intentions. As predicted, participants expressed more interest in buying the product with the opaque packaging. In addition, the transparent packaging was perceived as more instrumental, less aesthetic, and less symbolic of quality than opaque packaging. Perceived aesthetics and symbolism, but not instrumentality, were documented to mediate this process. Analyzing packaging using the instrumentality, aesthetics, and symbolism model can help marketers and designers develop more effective packaging for various products, contexts, and consumer groups. The study views packaging as a critical marketing tool and not merely a logistic tool, and identifies one psychological mechanism that underlies the impact of packaging on purchase intentions |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Packaging design |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Packaging transparency |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Instrumentality |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
aesthetics |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Koren, Ran |
| Relator term |
author |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://doi.org/10.1080/09593969.2013.792743 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Journal Article |