Marketing : (Record no. 154428)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01638nam a22003257a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200917145358.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200825b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781848608788 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MSU |
| Language of cataloging | English |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 MAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ellis, Nick |
| Relator term | Author |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | a critical textbook |
| Statement of responsibility, etc. | Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren and Mark Tadajewski. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 245 pages |
| Other physical details | illustrations |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introducing the History of Marketing Theory and Practice Marketing 'Science' and the Paradigm Debates What's the Story? Analyzing Marketing Discourse Interrogating the Ideological Function of Marketing The Management of Marketing Taking a Different Look at Business-to-Business Marketing Consumer Surveillance and Marketing Research Consumer Rights and Resistance Consumer Society and the Production of Identity Marketing and the Sign Globalization and Ethics |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Form subdivision | Case studies |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ellis, Nick |
| Relator term | Author |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fitchett, James |
| Relator term | Author |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Higgins, Matthew |
| Relator term | Author |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jack, Gavin |
| Relator term | Author |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lim, Ming |
| Relator term | Author |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Saren, Michael |
| Relator term | Author |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tadajewski, Mark |
| Relator term | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Harare Campus Library | Harare Campus Library | Open Shelf | 25/08/2020 | Book Aid International | HF5415 MAR | BK135940 | 25/08/2020 | 149706 | 49.23 | Book | |||||
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 25/08/2020 | Book Aid International | HF5415 MAR | BK135973 | 25/08/2020 | 149707 | 49.23 | Book |