Midlands State University Library

Brand management : (Record no. 154363)

MARC details
000 -LEADER
fixed length control field 01512nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field ZW-GwMSU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200821151813.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200821b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781473951983 (paperback)
040 ## - CATALOGING SOURCE
Original cataloging agency rda
Language of cataloging eng
Transcribing agency MSU
Description conventions rda
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Beverland, Michael
Relator term author.
245 10 - TITLE STATEMENT
Title Brand management :
Remainder of title co-creating meaningful brands /
Statement of responsibility, etc. Michael Beverland.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Los Angeles :
Name of producer, publisher, distributor, manufacturer SAGE,
Date of production, publication, distribution, manufacture, or copyright notice 2018.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 400 pages :
Other physical details color illustrations ;
Dimensions 24 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part I: Foundations of Co-creating Brand MeaningChapter 1: Brands and BrandingChapter 2: Understanding Brand UsersChapter 3: Brand EquityChapter 4: Data, Insights, and MeasurementPart II: Co-Creating Brand Meaning Over TimeChapter 5: The Beginnings - New Brand Co-CreationChapter 6: Building and Maintaining a Brand's PositionChapter 7: Extending the Brand, Partnering, and Managing Brand PortfoliosChapter 8: Brand Innovation: Revitalizing and Refreshing BrandsPart III: Brand Management ChallengesChapter 9: Global BrandingChapter 10: Corporate Branding, Services, and Business-to-Business BrandingChapter 11: Ethics and BrandsChapter 12: Managing Brand Crisis
520 ## - SUMMARY, ETC.
Summary, etc. Presents the basics of brand management, providing both a theoretical and practical guide to brands, and placing emphasis on the theory that the consumer is a co-creator in a brand's identity.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Date last checked out
    Library of Congress Classification     Main Library Main Library Open Shelf 21/08/2020 Book Aid International 72.73   HD69.B7 BEV BK136509 21/08/2020 149606 21/08/2020 Book  
    Library of Congress Classification     Main Library Main Library Open Shelf 21/08/2020 Book Aid International 72.73 1 HD69.B7 BEV BK136503 04/12/2023 149605 21/08/2020 Book 27/11/2023
    Library of Congress Classification     Main Library Main Library Open Shelf 21/08/2020 Book Aid International 72.73   HD69.B7 BEV BK136506 21/08/2020 149604 21/08/2020 Book