MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02404nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200902111641.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200820b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781847885500 (set) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781847885623 (volume 4) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
MSU |
| Language of cataloging |
English |
| Description conventions |
rda |
| 041 ## - |
|---|
| -- |
eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 ADV |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Advertising : |
| Remainder of title |
critical readings |
| Statement of responsibility, etc |
edited by Brian Moeran. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Oxford, UK ; |
| -- |
New York : |
| Name of publisher, distributor, etc |
Berg, |
| Date of publication, distribution, etc |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
4 v. ; |
| Dimensions |
25 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| source |
rdamedia |
| media type term |
unmediated |
| media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| source |
rdacarrier |
| carrier type term |
volume |
| carrier type code |
nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
vol. 1. History,vol. 2. Industry, vol. 3. Communication, vol. 4. Culture. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Advertising is big business in its own right: global spending in 2010 is estimated at $450 billion. Advertising plays a crucial role not only in persuading customers to purchase or consume more of a particular brand or service but also influences taste and choice. This influence extends far beyond commercial goods and services to all areas of life including political parties, religious bodies, and non-profit organizations. In the past 15 years, the internet and the mobile phone have opened up vast new opportunities for advertising-lead marketing based not only on spam but more importantly on data analysis of individual site viewing and purchasing decisions. Amazon is a prime example of driving business in this way.Advertising: Critical Readings brings together the key writings -- drawing on both journals and books -- to present an authoritative and comprehensive survey of the field. This major reference work will be invaluable to scholars and professionals in Advertising, Business, Media and Communications The whole work is presented with an introduction and the writings are divided into 4 volumes, organised thematically: Volume 1: Advertising HistoriesNorth and South Americas, Europe, Other MarketsVolume 2: Advertising IndustriesEconomic Approaches, Overviews, Clients, Agencies, Media, Internet.Volume 3: Advertising ImagesCommunication, Rhetoric of Images, Deconstructing Ads, Design.Volume 4: Culture: Cultural Critiques, Advertising and Consumerism, Magic, Art, Lifestyles, Ethnicity and Minorities, Gender"--Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Moeran, Brian |
| Dates associated with a name |
1944- |
| Relator term |
Editor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Book |