Measuring the sales and profit results of advertising : (Record no. 154041)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00721nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210319102918.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200807b ||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MSU |
| Language of cataloging | English |
| Description conventions | rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Campbell, Roy H. |
| Relator term | author, Associate Professor of Marketing, Arizona State University |
| 245 10 - TITLE STATEMENT | |
| Title | Measuring the sales and profit results of advertising : |
| Remainder of title | a managerial approach |
| Statement of responsibility, etc | created by Roy H. Campbell. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | Association of National Advertisers |
| Date of publication, distribution, etc | 1969 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 133 pages |
| Other physical details | illustrations |
| Dimensions | 24 cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| content type term | text |
| 337 ## - MEDIA TYPE | |
| source | rdamedia |
| media type term | unmediated |
| media type code | n |
| 338 ## - CARRIER TYPE | |
| source | rdacarrier |
| carrier type term | volume |
| carrier type code | nc |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 07/08/2020 | Dr.Sally Nyandiya-Bundy and Bob Bundy | 600.00 | HF5823 CAM | BK133293 | 07/08/2020 | 148797 | 07/08/2020 | Book |