The effectiveness of online reputation management on brand equity: (Record no. 153787)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00895nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201216124744.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200723b ||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MSU |
| Transcribing agency | MSU |
| Description conventions | rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Makoni , Constance R |
| 245 14 - TITLE STATEMENT | |
| Title | The effectiveness of online reputation management on brand equity: |
| Remainder of title | The case of the insurance and pensions industry./ |
| Statement of responsibility, etc | Constance R Makoni Thodhlana |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Gweru: |
| Name of publisher, distributor, etc | Midlands State University, |
| Date of publication, distribution, etc | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 57 leaves |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| content type term | text |
| -- | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| media type term | unmediated |
| media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| carrier type term | volume |
| carrier type code | nc |
| 500 ## - GENERAL NOTE | |
| General note | Master of Commerce in Marketing Strategy |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliography |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| General subdivision | Insurance and pensions industry |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (marketing) |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brands and branding |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | MANDINA, S.P. |
| Relator term | Supervisor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Dissertation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Harare Campus Library | Harare Campus Library | - Special Collections | 21/07/2020 | HD69.B7 MAK | D001772 | 23/07/2020 | DD03315 | 23/07/2020 | Dissertation |