Influence of social marketing on corporate image: (Record no. 153563)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00842nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200720094953.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200720b ||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MSU |
| Transcribing agency | MSU |
| Description conventions | rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MACHUMI. Lameck. |
| 245 1# - TITLE STATEMENT | |
| Title | Influence of social marketing on corporate image: |
| Remainder of title | A case study of the Cotton Industry (2014-2018)/ |
| Statement of responsibility, etc | Lameck Machumi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Gweru: |
| Name of publisher, distributor, etc | Midlands State University, |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 81 leaves |
| Other physical details | Illustrations |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| content type term | text |
| -- | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| media type term | unmediated |
| media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| carrier type term | volume |
| carrier type code | nc |
| 500 ## - GENERAL NOTE | |
| General note | Master of Commerce in Marketing Strategies |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliography |
| 650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social Marketing |
| General subdivision | Cotton industry |
| 650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social networks |
| General subdivision | Economic aspcets |
| 650 1# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social marketing |
| General subdivision | corporate images |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Dissertation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | PostGraduate Studies Library | PostGraduate Studies Library | - Special Collections | 20/07/2020 | HF5415.5 MAC | DD000948 | 20/07/2020 | DD03215 | 20/07/2020 | Dissertation | For in-house use only |