Principles and practice of marketing (Record no. 153140)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02186nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200710144949.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200708b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781446274002 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781446273999 (hbk.) |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | English |
| Description conventions | rda |
| Transcribing agency | MSU |
| 041 ## - | |
| -- | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 BLY |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Blythe, Jim |
| Relator term | Author |
| 245 10 - TITLE STATEMENT | |
| Title | Principles and practice of marketing |
| Statement of responsibility, etc | Jim Blythe |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Los Angeles |
| Name of publisher, distributor, etc | Sage |
| Date of publication, distribution, etc | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 772 pages |
| Other physical details | coloured illustrations |
| Dimensions | 27 cm |
| 336 ## - CONTENT TYPE | |
| content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| media type term | unmediated |
| source | rdamedia |
| media type code | n |
| 338 ## - CARRIER TYPE | |
| carrier type term | volume |
| source | rdacarrier |
| carrier type code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART 1 - Concepts and ContextsChapter 1 - Marketing: Managing the Exchange Process Chapter 2 - The Marketing Environment PART 2 - Markets and PeopleChapter 3 - Consumer Behaviour Chapter 4 - Business-to-Business Marketing Chapter 5 - Marketing Research and Information SystemsChapter 6 - Segmentation, Targeting and PositioningChapter 7 - Integrated Marketing CommunicationsChapter 8 - International Marketing PART 3 - Strategy and StakeholdersChapter 9 - Marketing Strategy, Planning and Creating Competitive AdvantageChapter 10 - Marketing Ethics and Corporate Social ResponsibilityChapter 11 - Building Customer Relationships Chapter 12 - Product Portfolio and Strategic Branding PART 4 - Marketing in PracticeChapter 13 - New Product Innovation and Development Chapter 14 - Pricing and Strategic Decision MakingChapter 15 - Advertising across Different Media Chapter 16 - Public Relations and Sponsorship Chapter 17 - Promotion and SalesPART 5 - Marketing in MotionChapter 18 - Digital Marketing and Social Mediahapter 19 - Managing Distribution and Supply Chainshapter 20 - Retail and Wholesale MarketingChapter 21 - Services Marketing |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Harare Campus Library | Harare Campus Library | Open Shelf | 08/07/2020 | Book Aid International | HF5415 BLY | BK134806 | 08/07/2020 | 148363 | 42.07 | Book |