MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01289nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200225085109.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
191118b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1557381674 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
rda |
| Language of cataloging |
English |
| Transcribing agency |
MSU |
| Description conventions |
rda |
| 041 ## - |
|---|
| -- |
eng |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mahfood, Philip E. |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Tele selling |
| Remainder of title |
high perfomance, business, to business, phone selling, techniques |
| Statement of responsibility, etc |
created by Philip E. Mahfood |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Chicago |
| Name of publisher, distributor, etc |
Probus Publishing |
| Date of publication, distribution, etc |
1990 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
145 pages |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| source |
rdamedia |
| media type term |
unmediated |
| media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| source |
rdacarrier |
| carrier type term |
volume |
| carrier type code |
nc |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction, Chapter 1 Overcoming the rudeness factor inherent in telemarketing, 2 - The application of pricing as it relates to the telemarketer, 3 - Overcoming general objectives and finding acceptable solutions, 4 - Defining objectives in sales promotions: putting together a telemarketing promotion, 5 - OArganization in telemarketing, 6 - Setting yourself up for a successful day, 7 - How to prospect cold leads, 8 - Is it possible to push too hard, 9 - How to find new customers, 10 - Selling the benefits, 11 - Overcoming specific objections. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Telephone selling |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Telemarketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sales promotion |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Book |