Essential guide to marketing planning (Record no. 149566)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01338nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190502085551.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190423b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273773634 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MSU |
| Language of cataloging | English |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 WOO |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wood, Marian B. |
| Relator code | author |
| 245 10 - TITLE STATEMENT | |
| Title | Essential guide to marketing planning |
| Statement of responsibility, etc. | Marian B Wood |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow |
| Name of publisher, distributor, etc. | Pearson Education |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 299 pages. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Essential Guide to Marketing Planning 3e takes the reader step-by-step through the process of developing a creative, effective marketing plan for any product. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach offers practical guidance on how to research, prepare and present a great marketing plan.<br/>This text includes examples of marketing in action from well-known organizations, practical exercises to allow the reader to apply their knowledge and case studies with questions to reinforce understanding of the concepts and strengthen planning skills. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Planning |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 15/04/2019 | Book Aid International | HF5415.13 WOO | BK130681 | 15/04/2019 | 144447 | 31.00 | Book | ||||||
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 15/04/2019 | Book Aid International | HF5415.13 WOO | BK130503 | 15/04/2019 | 144448 | 31.00 | Book | ||||||
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 15/04/2019 | Book Aid International | 1 | HF5415.13 WOO | BK130533 | 13/10/2019 | 144449 | 31.00 | Book | 08/10/2019 | ||||
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 15/04/2019 | Book Aid International | HF5415.13 WOO | BK130651 | 15/04/2019 | 144450 | 31.00 | Book | ||||||
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 15/04/2019 | Book Aid International | HF5415.13 WOO | BK130621 | 23/04/2019 | 144534 | 31.00 | Book |