The manager's guide to competitive marketing strategies (Record no. 149441)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02061nam a22003017a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190405114232.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190401b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1574442341 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781574442342 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MSU |
| Language of cataloging | English |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 PAL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Paley, Norton |
| Relator term | author |
| 245 14 - TITLE STATEMENT | |
| Title | The manager's guide to competitive marketing strategies |
| Statement of responsibility, etc. | Norton Paley |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boca Raton |
| Name of publisher, distributor, etc. | St. Lucie Press |
| Date of publication, distribution, etc. | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 427 pages. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Title | Contents Strategy and Its Basic Principles -- Competitive Strategies in Action -- The Framework for Competitive Analysis -- External Analysis -- Internal Analysis -- Marketing Research and Planning -- Developing a Marketing Intelligence System -- Marketing Research Techniques -- Strategic Marketing Planning -- Developing the Marketing Plan -- Specific Competitive Strategies -- Market Strategies -- Product/Service Strategies -- Pricing Strategies -- Promotion Strategies -- Distribution Strategies -- A Global Marketing Perspective and Strategy Teams |
| 520 1# - SUMMARY, ETC. | |
| Summary, etc. | "The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, The Manager's Guide to Competitive Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this book updates the reader to the latest techniques on developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures."--Jacket. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Gestion |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 01/04/2019 | Salisbury State University | HF5415.13 PAL | BK130014 | 01/04/2019 | 144320 | Book |