The relationship between relationship marketing and new product development: (Record no. 149429)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00823nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190401112751.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190401b ||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MSU |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wadyehwata, Rufaro Patricia |
| 245 14 - TITLE STATEMENT | |
| Title | The relationship between relationship marketing and new product development: |
| Remainder of title | Evidence from the Petroleum industry in Zimbabwe/by |
| Statement of responsibility, etc | Rufaro Patricia Wadyehwata |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Gweru: |
| Name of publisher, distributor, etc | Midlands State University, |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 52 leaves |
| Other physical details | illustrations |
| 500 ## - GENERAL NOTE | |
| General note | Master of Commerce in Strategic Management and Corporate Governance |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliography |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Relationship marketing |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer relations |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer services |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Service industries |
| General subdivision | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Dissertation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | PostGraduate Studies Library | PostGraduate Studies Library | - Special Collections | HF5415.55 WAD | D000062 | 01/04/2019 | DD01168 | 01/04/2019 | Dissertation | For-inhouse use only |