Developing a creative and innovative integrated marketing communications plan : (Record no. 149367)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00953nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190402160303.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190321b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0137783337 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780137783335 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MSU |
| Language of cataloging | English |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 OGD |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ogden, James R. |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Developing a creative and innovative integrated marketing communications plan : |
| Remainder of title | a working model |
| Statement of responsibility, etc. | James R Ogden |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River |
| Name of publisher, distributor, etc. | Prentice Hall |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 185 pages. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | mediacarrier |
| 505 00 - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | 1. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Written from a managerial point of view, this work covers all major areas. It should increases the student's ability to learn the material through a flow-chart or how-to diagram. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 21/03/2019 | 112.05 | HF5415.123 OGD | BK103849 | 21/03/2019 | 144325 | Book |