Enhancing brand performance through the systems concept, evidence from the beverage industry in Zimbabwe/ (Record no. 140084)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00847nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181022094053.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181022b ||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MSU |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MAPFUMO, Claybough T. |
| 245 10 - TITLE STATEMENT | |
| Title | Enhancing brand performance through the systems concept, evidence from the beverage industry in Zimbabwe/ |
| Statement of responsibility, etc | Claybough T. Mapfumo |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Gweru |
| Name of publisher, distributor, etc | Midlands State University |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 83 leaves: |
| Other physical details | illustrations. |
| 500 ## - GENERAL NOTE | |
| General note | Mcom. Marketing Strategy |
| 501 ## - | |
| -- | Thesis (Mcom.) - Midlands State University<br/>Department of Marketing Strategy 2018. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references( leaves 76-78) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| General subdivision | management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Makasi |
| Relator term | Supervisor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Dissertation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Harare Campus Library | Harare Campus Library | - Special Collections | 22/10/2018 | HD69.B7 MAP | J38196 | 22/10/2018 | SP00513 | 22/10/2018 | Dissertation | (For in-house use only) |