Services marketing : (Record no. 139537)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00720nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181009113606.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181001b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781260083521 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MSU |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ZEITHAML, Valarie A. |
| 245 10 - TITLE STATEMENT | |
| Title | Services marketing : |
| Remainder of title | intergrating customer focus across the firm/ |
| Statement of responsibility, etc | Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York: |
| Name of publisher, distributor, etc | Mcgraw-Hill, |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 514 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Services industries |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer services. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bitner, Jo Mary |
| Relator term | co-author |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gremler, Dwayne D. |
| Relator term | co-author |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 070719 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | PostGraduate Studies Library | PostGraduate Studies Library | Open Shelf | 01/10/2018 | Baroda | 94.00 | 2 | HD9980.5 ZEI | BK126021 | 15/03/2019 | 20/02/2019 | 142611 | 01/10/2018 | Book |