The media handbook: (Record no. 139513)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00665nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181017115244.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181001b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415873543 |
| Qualifying information | (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MSU |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KATZ, Helen E. |
| 245 14 - TITLE STATEMENT | |
| Title | The media handbook: |
| Statement of responsibility, etc. | Helen Katz. |
| Remainder of title | a complete guide to advertising media selection, planning, research, and buying/ |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 212 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes a bibliography and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising media planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media and business. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing channels. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Zvishavane Library | Zvishavane Library | Open Shelf | 28/09/2018 | Baroda | 49.50 | 1 | P90 KAT | BK125977 | 18/03/2020 | 12/03/2020 | 142538 | 01/10/2018 | Book | ||||
| Library of Congress Classification | Zvishavane Library | Zvishavane Library | Open Shelf | 28/09/2018 | Baroda | 49.50 | P90 KAT | BK126054 | 01/10/2018 | 142539 | 01/10/2018 | Book | ||||||
| Library of Congress Classification | Zvishavane Library | Zvishavane Library | Open Shelf | 28/09/2018 | Baroda | 49.50 | 1 | P90 KAT | BK125980 | 03/04/2019 | 27/03/2019 | 142575 | 01/10/2018 | Book |