Midlands State University Library

An evaluation of the effectiveness of advertising as a promotional strategy to improve corporate brand performance: (Record no. 138802)

MARC details
000 -LEADER
fixed length control field 00633nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field ZW-GwMSU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180823181330.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180823b ||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency MSU
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bhebhe. T
245 13 - TITLE STATEMENT
Title An evaluation of the effectiveness of advertising as a promotional strategy to improve corporate brand performance:
Remainder of title a case of Olivine Industries/by
Statement of responsibility, etc. T. Bhebhe
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Gweru:
Name of publisher, distributor, etc. Midlands State University,
Date of publication, distribution, etc. 2014.
300 ## - PHYSICAL DESCRIPTION
Extent 50 leaves
500 ## - GENERAL NOTE
General note Bcom Business Management
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note includes bibliographic references
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kandufa,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Dissertation
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note
    Library of Congress Classification     Main Library Main Library - Special Collections 23/08/2018   HF5823BHE J30068 23/08/2018 SP26935 23/08/2018 Dissertation For inhouse use only