Midlands State University Library

Know your customer (Record no. 138605)

MARC details
000 -LEADER
fixed length control field 00743nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field ZW-GwMSU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180625161911.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170116b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1557865531
040 ## - CATALOGING SOURCE
Transcribing agency MSU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name WOODRUFF, Robert B.
245 ## - TITLE STATEMENT
Title Know your customer
Remainder of title new approaches to understanding customer value and satisfaction
Statement of responsibility, etc Robert B Woodruff and Sarah F Gardial
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Cambridge
Name of publisher, distributor, etc Blackwell Publishers, Inc.
Date of publication, distribution, etc 1996
300 ## - PHYSICAL DESCRIPTION
Extent 338 p.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers' preferences
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer satisfaction
9 (RLIN) 3985
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Quality of products
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name GARDIAL, Sarah F.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Library of Congress Classification     Main Library Main Library Open Shelf 07/12/2016 Salisbury University 1 HF5415.32 WOO BK111309 12/11/2020 06/11/2020 132855 25/06/2018 Book