Marketing success stories (Record no. 138361)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02161nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230515152809.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230515b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780195994896 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MSULIB |
| Original cataloging agency | rda |
| Language of cataloging | English |
| Description conventions | rda |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.12.S66 MAR |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing success stories |
| Remainder of title | South African case studies |
| Statement of responsibility, etc | edited by Michael Cant and Ricardo Machado |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th Edition |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Name of producer, publisher, distributor, manufacturer | Oxford University Press Southern Africa, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 244 pages: |
| Other physical details | illustrations; |
| Dimensions | 25 cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| content type term | text |
| 337 ## - MEDIA TYPE | |
| source | unmediated |
| media type term | rdamedia |
| media type code | n |
| 338 ## - CARRIER TYPE | |
| source | volume |
| carrier type term | rdacarrier |
| carrier type code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | <br/>1. Lifes Comfort Solutions ; 2. Bond Choice Launching mortgage origination ; 3. Maximum Profit Recovery (Pty) Ltd (Maxprof) ; 4. South African National Parks ; 5. Kiddies Academy ; 6. Assupol Life: 95 years ; 7. Citi Golf 1984-2009 ; 8. Duracell Biggest chocolate bunny in the world campaign ; 9. Teabox ; 10. CPD ; 11. Executive Marketing Mix ; 12. Pepsi In the battle of the giants for the lightweight championship ; 13. Woolworths Multidimensional marketing: A good business journey ; 14. kulula.com Making you want to fly ; 15. Solidarity ; 16. The Hotdog Cafe story ; 17. Eyeslices ; 18. Vukani-Ubunta ; 19. Foschini Gift cards: Using brand strategy on a commodity ; 20. Student Village: Infiltrating the student social scene ; 21. Amarula Cream The spirit of Africa ; 22. Game 40 years of winning ; 23. Debonairs Pizza ; 24. Origins i-brand: Pre-commercialisation ; 25. The i -brand of Origin: Commercialisation products ; 26. MBD Inc. ; 27. Promac Paints ; 28. Dawn Wing ; 29. Flight of the Fish Eagle |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Marketing success stories 7th edition is a South African narrative edition covering the strategies of well-known local companies that have, through a range of marketing interventions, repositioned themselves or grown market share. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Case studies |
| Geographic subdivision | South Africa |
| 9 (RLIN) | 11856 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cant, Michael |
| 9 (RLIN) | 11857 |
| Relator term | editor |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | MAachado, Ricardo |
| 9 (RLIN) | 11858 |
| Relator term | editor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Batanai Library | Batanai Library | Open Shelf | 15/05/2023 | Baroda | 63000.00 | HF5415.12.S66 MAR | BK146820 | 15/05/2023 | 159026 | 15/05/2023 | Book | ||||||
| Library of Congress Classification | Harare Campus Library | Harare Campus Library | Open Shelf | 15/05/2023 | Baroda | 63000.00 | HF5415.12.S66 MAR | BK146822 | 15/05/2023 | 159027 | 15/05/2023 | Book | ||||||
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 26/04/2012 | Windmill | 46.83 | 4 | HF5415.12.S66 MAR | BK74362 | 25/03/2018 | 19/03/2018 | 104906 | 18/09/2017 | Book | ||||
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 26/04/2012 | Windmill | 46.83 | 4 | HF5415.12.S66 MAR | BK74276 | 07/09/2017 | 24/03/2014 | 104905 | 18/09/2017 | Book | ||||
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 26/04/2012 | Windmill | 46.83 | 2 | HF5415.12.S66 MAR | BK74376 | 07/09/2017 | 19/05/2014 | 104904 | 18/09/2017 | Book | ||||
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 20/08/2012 | Just books | 31.00 | HF5415.12.S66 MAR | BK76889 | 07/09/2017 | 106759 | 20/08/2012 | Book | ||||||
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 20/08/2012 | Just books | 31.00 | 4 | HF5415.12.S66 MAR | BK76883 | 31/10/2019 | 04/10/2019 | 106760 | 20/08/2012 | Book | ||||
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 20/08/2012 | Just books | 31.00 | 4 | HF5415.12.S66 MAR | BK76898 | 03/04/2019 | 28/03/2019 | 106758 | 20/08/2012 | Book | ||||
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 15/05/2023 | Baroda | 63000.00 | HF5415.12.S66 MAR | BK146830 | 15/05/2023 | 159025 | 15/05/2023 | Book |