Tracking advertising and monitoring brands. (Record no. 137902)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00691nam a22002412 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000018396 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210520084924.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080116s xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 184116061x : |
| Terms of availability | Donation |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Your Holding Symbol |
| Transcribing agency | Your Holding Symbol |
| Description conventions | rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDONALD, Colin. |
| 245 10 - TITLE STATEMENT | |
| Title | Tracking advertising and monitoring brands. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxfordshire : |
| Name of publisher, distributor, etc. | Admap Publications, |
| Date of publication, distribution, etc. | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 53p. ; |
| Dimensions | 35cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes Bibliography. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 080116 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main Library | Main Library | 03/10/2011 | 45.00 | 1 | HF 69.B7 McD | BK20387 | 07/09/2017 | 30/04/2014 | 59741 | 03/10/2011 | Book | |||||
| Library of Congress Classification | Main Library | Main Library | 03/10/2011 | HF 69.B7 McD | BK12867 | 03/10/2011 | 59741 | 03/10/2011 | Book |