Creating powerful brands. (Record no. 134159)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00587cam a2200229 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000015713 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180412190145.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 071015 xx 000 0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8131204359 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MSU |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | CHERNATONY, De Leslie. |
| 245 10 - TITLE STATEMENT | |
| Title | Creating powerful brands. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Elsevier, |
| Date of publication, distribution, etc | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 467 p. : |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. and bibliographical reference. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand new products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product management. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 071015 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Koha item type | Source of acquisition | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main Library | Main Library | Open Shelf | 03/10/2011 | 40.00 | 16 | HD 69.B7 CHE | BK3034 | 30/11/2018 | 13/09/2018 | 72816 | Reserve | ||||||
| Library of Congress Classification | PostGraduate Studies Library | PostGraduate Studies Library | Core Collection | 18/09/2007 | 52.00 | 21 | HD69.B7 CHE | BK1981 | 19/04/2018 | 19/04/2018 | 72210 | Core Collection | Premier Banking | 18/09/2017 |