Midlands State University Library

Strategic market management (Record no. 133973)

MARC details
000 -LEADER
fixed length control field 00521nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field ZW-GwMSU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180409152442.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180404b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471415723
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780471415725
040 ## - CATALOGING SOURCE
Transcribing agency MSU
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name AAKER, David Allen
245 10 - TITLE STATEMENT
Title Strategic market management
Statement of responsibility, etc. David A Aaker
250 ## - EDITION STATEMENT
Edition statement 6th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York, N.Y. :
Name of publisher, distributor, etc. John Wiley,
Date of publication, distribution, etc. 2001
300 ## - PHYSICAL DESCRIPTION
Extent 338 p.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.<br/>
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Koha item type
    Library of Congress Classification     Main Library Main Library Open Shelf 05/05/2005 1 HF5415.13 AAK BK11489 22/03/2019 18/03/2019 57152 Book