Midlands State University Library

Evaluating the impact of print media advertising on passenger services at National Railways of Zimbabwe (NRZ) (Record no. 133919)

MARC details
000 -LEADER
fixed length control field 00520nam a22001697a 4500
003 - CONTROL NUMBER IDENTIFIER
control field ZW-GwMSU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180328104135.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160127b xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency MSU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name MWACHEMA, Chipo
245 ## - TITLE STATEMENT
Title Evaluating the impact of print media advertising on passenger services at National Railways of Zimbabwe (NRZ)
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Gweru
Name of publisher, distributor, etc Midlands State University
Date of publication, distribution, etc 2014
300 ## - PHYSICAL DESCRIPTION
Extent 65p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Print Media
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Hons in Retail Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Dissertation
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note
    Library of Congress Classification     Main Library Main Library - Special Collections   HF5823 MW J30309 28/03/2018 SP24658 28/03/2018 Dissertation For In-House Use Only