MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03499nam a22003017a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ZW-GwMSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190715110523.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190715b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071263351 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
MSU |
| Original cataloging agency |
rda |
| Language of cataloging |
English |
| 041 ## - |
|---|
| -- |
eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cravens, David W. |
| 9 (RLIN) |
1858 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic marketing |
| Statement of responsibility, etc |
David W. Cravens and Nigel F. Piercy |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Ninth |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston |
| Name of publisher, distributor, etc |
McGraw- Hill |
| Date of publication, distribution, etc |
2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
784 pages |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| source |
rdamedia |
| media type term |
unmediated |
| media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| source |
rdacarrier |
| carrier type term |
volume |
| carrier type code |
nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1: Strategic MarketingChapter 1 Imperatives for Market-Driven Strategy Appendix 1A Strategic Marketing Planning Cases for Part ICase 1-1 AudiCase 1-2 The New York Times.Case 1-3 Coca-Cola Co.Part II: Markets, Segments and Customer ValueChapter 2 Markets And Competitive Space Appendix 2A Financial Analysis for Marketing Planning and ControlChapter 3 Strategic Market SegmentationChapter 4 Strategic Customer Relationship ManagementChapter 5 Capabilities For Learning About Customers and MarketsCases for Part IICase 2-1 Pfizer Inc.Case 2-2 Ikea Case 2-3 China and India: Opportunities and ChallengesCase 2-4 Johnson & Johnson Part III: Designing Market-Driven StrategiesChapter 6 Market Targeting and Strategic PositioningChapter 7 Strategic Relationships Chapter 8 Innovation and New Product StrategyCases for Part IIICase 3-1 Walt Disney Co.Case 3-2 Intel Corp.Case 3-3 McDonald'sCase 3-4 Tesco PLCPart IV: Market-Driven Program DevelopmentChapter 9 Strategic Brand ManagementChapter 10Value Chain StrategyChapter 11 Pricing Strategy Chapter 12Promotion, Advertising and Sales Promotion StrategiesChapter 13Sales Force, Internet and Direct Marketing StrategiesCases for Part IVCase 4-1 Microsoft Corp. (A).Case 4-2 Nike Inc.Case 4-3 Dell Inc.Case 4-4 Hewlett-Packard Co.Part V: Implementing and Managing Market-Driven StrategiesChapter 14Designing Market-Driven OrganizationsChapter 15Marketing Strategy Implementation and Control Appendix 15A Marketing MetricsCases for Part VCase 5-1 Verizon Communications Inc.Case 5-2 Home Depot Inc.Case 5-3 Yahoo! Inc. Case 5-4 Nissan Motor Co.Part VI: Comprehensive CasesCase 6-1 Microsoft Corp. (B)Case 6-2 Samsung ElectronicsCase 6-3 General Electric AppliancesCase 6-4 SlendertoneCase 6-5 ToyotaCase 6-6 Coca-Cola (B)Case 6-7 Keurig Inc.Case 6-8 Dura-Plast, Inc.Case 6-9 Wal-MartCase 6-10 Blair Water Purifiers IndiaCase 6-11 Murphy Brewery Ireland, LimitedCase 6-12 Dairyland Seed CompanyCase 6-13 International Business MachinesCase 6-14 L'Oreal Nederland B.VCase 6-15 ESPNCase 6-16 Cowgirl ChocolatesCase 6-17 Procter & Gamble Co.Case 6-18 Amazon.com Inc.Case 6-19 Nanophase Technologies CorporationCase 6-20 Cola Wars in ChinaCase 6-21 Smith & Nephew---InnovexCase 6-22 Sun Microsystems (B)Case 6-23 Telus MobilityCase 6-24 Tri-Cities Community BankCase 6-25 Cima Mountaineering Inc |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
This text and casebook discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing and the global economy. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 9 (RLIN) |
237 |
| General subdivision |
Decision making |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 9 (RLIN) |
233 |
| General subdivision |
Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Form subdivision |
Management |
| General subdivision |
Case studies |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Piercy, Nigel F. |
| 9 (RLIN) |
1932 |
| Relator term |
author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Book |