Normal view MARC view ISBD view

Strategic marketing management : (Record no. 10720)

MARC details
000 -LEADER
fixed length control field	00783cam a22002532 4500
001 - CONTROL NUMBER
control field	0000022168
003 - CONTROL NUMBER IDENTIFIER
control field	ZW-GwMSU
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20220408151405.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	080519s xx 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0070486883
040 ## - CATALOGING SOURCE
Transcribing agency	MSULIB
Language of cataloging	English
Description conventions	rda
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.13 PAR
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Parry, Mark E.
Relator term	author
245 10 - TITLE STATEMENT
Title	Strategic marketing management :
Remainder of title	a means-end approach /
Statement of responsibility, etc	created by Mark E. Parry.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Name of producer, publisher, distributor, manufacturer	Tata McGraw-Hill,
Date of production, publication, distribution, manufacture, or copyright notice	2002.
300 ## - PHYSICAL DESCRIPTION
Extent	275 pages;
336 ## - CONTENT TYPE
Source	rdacontent
content type term	text
337 ## - MEDIA TYPE
source	rdamedia
media type term	unmediated
media type code	n
338 ## - CARRIER TYPE
source	rdacarrier
carrier type term	volume
carrier type code	nc
490 ## - SERIES STATEMENT
Series statement	The McGraw-Hill Executive MBA series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Book

Holdings
Source of classification or shelving scheme	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type	Public note	Date checked out
Library of Congress Classification	Batanai Library	Batanai Library	Core Collection	03/10/2011		50.00	1	HF 5415.13 PAR	BK49723	07/09/2017	83285	03/10/2011	Core Collection	Located at Batanai Library - Reserve	07/05/2014
Library of Congress Classification	Batanai Library	Batanai Library	Open Shelf	06/03/2006				HF5415.13 PAR	BK142824	25/03/2022	61448	25/03/2022	Book
Library of Congress Classification	Main Library	Main Library	Core Collection	03/10/2011		50.00		HF 5415.13 PAR	BK49704	07/09/2017	83286		Core Collection	Book Located at Main Library - Reserve
Library of Congress Classification	Main Library	Main Library	Core Collection	03/10/2011		50.00		HF 5415.13 PAR	BK49740	07/09/2017	83284		Core Collection	Book Located at Main Library - Reserve
Library of Congress Classification	Main Library	Main Library	Open Shelf	03/01/2011		50.00	1	HF5415.13 PAR	BK26858	07/09/2017	88946	18/09/2017	Book		04/11/2012
Library of Congress Classification	PostGraduate Studies Library	PostGraduate Studies Library	Open Shelf	14/05/2008	Baroda	63.00		HF5415.13 PAR	BK36473	07/09/2017	73979	18/09/2017	Book
Library of Congress Classification	PostGraduate Studies Library	PostGraduate Studies Library	Open Shelf	03/10/2011		50.00		HF 5415.13 PAR	BK6539	07/09/2017	60290	03/10/2011	Book
Library of Congress Classification	PostGraduate Studies Library	PostGraduate Studies Library	Open Shelf	03/10/2011		50.00		HF 5415.13 PAR	BK7892	07/09/2017	61447	03/10/2011	Book	Book Located at GSBL - Reserve