Midlands State University Library

Creating powerful brands : (Record no. 10706)

MARC details
000 -LEADER
fixed length control field 00460cam a22001692 4500
001 - CONTROL NUMBER
control field 0000022129
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170918145244.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080514s xx 000 0 eng d
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name CHERNATOMY, Leslie de.
245 10 - TITLE STATEMENT
Title Creating powerful brands :
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford :
Name of publisher, distributor, etc Butterworth,
Date of publication, distribution, etc 1992.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BRAND NANE PRODUCT
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BRANDING
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 080514
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Koha item type
    Library of Congress Classification     Main Library Main Library Open Shelf 03/10/2011 42.00 5 HD 69.B7 CHE BK36453 07/09/2017 02/06/2015 73935 Reserve