Principles of services marketing
PALMER, Adrian
Principles of services marketing Adrian Palmer - Sixth - London McGraw-Hill Education 2011 - 525 p.
Includes index.
9780077129514 0077129512
Service industries--Marketing
Principles of services marketing Adrian Palmer - Sixth - London McGraw-Hill Education 2011 - 525 p.
Includes index.
9780077129514 0077129512
Service industries--Marketing