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Consumer behavior : implications for marketing strategy

HAWKINS, Del I.

Consumer behavior : implications for marketing strategy Del I. Hawkins - 6th ed. - Chicago : Irwin, 1995. - 649 p. - The Irwin series in marketing .

Includes bibliographical references and indexes.

ISBN: 0256139725

LCCN: 94030028

Subjects--Topical Terms:
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--Case studies.--United States
Market surveys--Case studies.--United States

LC Class. No.: HF5415.33.U6 / H38 1995

Dewey Class. No.: 658.8/342/0973

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