Principles of service marketing and management.
LOVELOCK,Christopher.
Principles of service marketing and management. - New Jersey : Prentice Hall, 1999. - xvii,414p. : ill. ; 25cm.
Includes glossary and index.
SERVICE INDUSTRIES
Principles of service marketing and management. - New Jersey : Prentice Hall, 1999. - xvii,414p. : ill. ; 25cm.
Includes glossary and index.
SERVICE INDUSTRIES