Cases in marketing management.
BERNHARDT, Kenneth L.KINNEAR, Thomas C.
Cases in marketing management. - 7th ed. - Chicago : Irwin, 1997. - 665p. : ill. ; 25cm.
Includes bibliogaphical reference and index.
Marketing
Cases in marketing management. - 7th ed. - Chicago : Irwin, 1997. - 665p. : ill. ; 25cm.
Includes bibliogaphical reference and index.
Marketing