Destination marketing.
PIKE, Steven.
Destination marketing. An integrated marketing communication approach. Steven Pike - Amsterdam Elsevier, 2008. - 406 p.
Includes bibliographical references and index.
0750686495
Tourism --Marketing
Destination marketing. An integrated marketing communication approach. Steven Pike - Amsterdam Elsevier, 2008. - 406 p.
Includes bibliographical references and index.
0750686495
Tourism --Marketing