Strategic marketing communications :
SMITH, P. R.
Strategic marketing communications : new ways to build and integrate communications P R Smith, Chris Berry and Alan Pulford - London Kogan Page 1999 - 300 p.
Includes bibliographical references index.
0749429186 9780749429188
Communication in marketing
Marketing--Management
Strategic marketing communications : new ways to build and integrate communications P R Smith, Chris Berry and Alan Pulford - London Kogan Page 1999 - 300 p.
Includes bibliographical references index.
0749429186 9780749429188
Communication in marketing
Marketing--Management