Services marketing management /
MUDIE, Peter.
Services marketing management / - 3rd ed. - Oxford : Butterworth-Heinemann, 2006. - 267p.
Includes bibliographical references and index.
0705666749
Services marketing
Services marketing management / - 3rd ed. - Oxford : Butterworth-Heinemann, 2006. - 267p.
Includes bibliographical references and index.
0705666749
Services marketing