Best practice cases in branding :
KELLER, Kevin Lane.
Best practice cases in branding : - ed. - Upper Saddle River : Pearson Education, 2003. - 287 p. ; 24 cm.
Includes bibliographical references.
BRANDING.
Best practice cases in branding : - ed. - Upper Saddle River : Pearson Education, 2003. - 287 p. ; 24 cm.
Includes bibliographical references.
BRANDING.