Marketing that matters :
CONLEY, Chip.
Marketing that matters : - ed. - San Francisco : Berrett Koehler, 2006. - 202 p. ; 19cm.
Includes bibliographical references and index.
Social Marketing.
Social Responsibility of Business.
Marketing that matters : - ed. - San Francisco : Berrett Koehler, 2006. - 202 p. ; 19cm.
Includes bibliographical references and index.
Social Marketing.
Social Responsibility of Business.