Marketing strategy and competitive positioning.
HOOLEY, Graham.
Marketing strategy and competitive positioning. - 3rd ed. - Harlow : FT Prentice Hall, 2004. - 622p.
TARGET MARKETINGMARKETING - MANAGEMENT.
Marketing strategy and competitive positioning. - 3rd ed. - Harlow : FT Prentice Hall, 2004. - 622p.
TARGET MARKETINGMARKETING - MANAGEMENT.