Measuring and evaluating sales promotions from the manufacturer and retailer perspectives
Measuring and evaluating sales promotions from the manufacturer and retailer perspectives a conference summary
edited by Shoemaker, Kenneth G.Hardy and Mackenzie
- Cambridge Marketing Science Institute 1989
- 44 p.
Report No.89 - 102
Sales promotion--Evaluation --Congresses
Sales promotion--Evaluation
Report No.89 - 102
Sales promotion--Evaluation --Congresses
Sales promotion--Evaluation