Socio-lifestyles marketing :
CATHELAT, Bernard
Socio-lifestyles marketing : the new science of identifying, classifying and targeting consumers worldwide Bernard Cathelat - Chicago Probus Publishing 1993 - 319 p.
Includes bibliographical references and index
1557388180
Marketing research
Consumers --Research
Lifestyles--Classification
Socio-lifestyles marketing : the new science of identifying, classifying and targeting consumers worldwide Bernard Cathelat - Chicago Probus Publishing 1993 - 319 p.
Includes bibliographical references and index
1557388180
Marketing research
Consumers --Research
Lifestyles--Classification