The strategy and tactics of pricing :
NAGLE, Thomas T.
The strategy and tactics of pricing : a guide to profitable decision making Thomas T. Nagle and Reed K. Holden - New Jersey Prentice Hall 1995 - 409 p.
Includes bibliographical references and index
0136693768
Pricing
Marketing--Decision marketing
The strategy and tactics of pricing : a guide to profitable decision making Thomas T. Nagle and Reed K. Holden - New Jersey Prentice Hall 1995 - 409 p.
Includes bibliographical references and index
0136693768
Pricing
Marketing--Decision marketing