Normal view MARC view ISBD view

Relationship marketing in professional services

HALINEN, Aino

Relationship marketing in professional services a study of agency-client dynamics in the advertising sector Aino Halinen - London Routledge 1997 - 373 p. - (Routledge advances in management and business studies) .

Includes bibliographical references and index.

ISBN: 9780415146074

Subjects--Topical Terms:
Relationship marketing
Service industries--Marketing
Relationship marketing--Finland--Case studies

Place hold
Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)