Marketing strategy
SCHNAARS, Steven P.
Marketing strategy customer competition Steven P Schnaars - Second Updated edition - New York The Free Press 1998 - 216 p.
Includes bibliographical references and index.
0684831910
Marketing --Management
Strategic planning
Competition
Marketing strategy customer competition Steven P Schnaars - Second Updated edition - New York The Free Press 1998 - 216 p.
Includes bibliographical references and index.
0684831910
Marketing --Management
Strategic planning
Competition