Marketing management
PARK, C. Whan
Marketing management C Whan Park and Gerald Zaltman - Chicago The Dryden Press 1987 - 656 p.
Includes index.
0030055989
Marketing --Management
Marketing management C Whan Park and Gerald Zaltman - Chicago The Dryden Press 1987 - 656 p.
Includes index.
0030055989
Marketing --Management