Marketing as social behavior :
SIRGY, M. Joseph
Marketing as social behavior : a general systems theory M Joseph Sirgy - New York Praeger 1984 - 263 p.
Includes bibliographical references and index.
0030638070
Marketing research
Consumers
Marketing as social behavior : a general systems theory M Joseph Sirgy - New York Praeger 1984 - 263 p.
Includes bibliographical references and index.
0030638070
Marketing research
Consumers